Location
Bangalore, India
Job Summary
Position2 seeks a highly motivated Digital Marketing Trainee to join our team, specializing in Search Engine Marketing (SEM). This is an exceptional opportunity for individuals passionate about kickstarting a career in digital marketing and excelling in a fast-paced environment.
Responsibilities
Actively contribute to creating, managing, and optimizing PPC campaigns on Google Ads, Bing Ads, and other search platforms.
Conduct thorough keyword research and analysis to identify and capitalize on campaign opportunities.
Vigilantly monitor and analyze campaign performance metrics such as CPC, CTR, conversion rates, and ROI.
Play a pivotal role in developing and executing strategies to elevate campaign effectiveness and exceed business objectives.
Collaborate extensively with the content team to craft compelling ad copy and landing pages that drive unparalleled conversions.
Assist in astute budget management and bid adjustments to maximize campaign performance.
Stay at the forefront of the latest SEM trends, best practices, and algorithm updates.
Generate comprehensive reports on campaign performance, providing actionable insights and recommendations.
Requirements
Bachelor's degree in Engineering, Marketing, or post-graduation in Marketing.
Robust understanding of digital marketing concepts, particularly SEM and PPC.
Familiarity with Google Ads and Google Analytics is a significant advantage.
Exceptional analytical skills and proficiency in Excel or other data analysis tools.
Outstanding written and verbal communication skills.
Meticulous attention to detail with strong organizational and time-management abilities.
Ability to thrive independently and contribute seamlessly in a team within a high-paced environment.
Eagerness to swiftly adapt and master new tools and technologies.
Preferred Skills
Prior experience or an internship in digital marketing is a distinctive advantage.
Certification in Google Ads is a significant asset.
Profound knowledge of SEO principles and their correlation to SEM.
Experience in executing A/B testing and driving conversion rate optimization (CRO).
What We Offer
Immersive hands-on training and mentorship from seasoned digital marketing professionals.
Lucrative prospects for career growth and advancement within the company.
Engaging, collaborative, and dynamic work environment.
Opportunities to engage with cutting-edge business models in the US.
Exposure to diverse facets of digital marketing beyond SEM and SEO.
Competitive stipend/salary and potential for full-time employment following successful completion of the trainee program.
