Performance Marketing Executive

Company Description

Vaidam Health is a healthcare platform founded in 2016 that connects patients to top-notch doctors and trusted hospitals. The company has ISO certification and NABH accreditation, which is regarded as the highest national recognition for quality patient care. With a global network of 500+ leading hospitals and 8000+ doctors in 10+ medical destinations, Vaidam.com is the most effective and popular platform for medical travelers worldwide. The company also organizes regular Medical Camps with senior doctors for pre-treatment consultations and post-treatment follow-ups.

Role Description

This is a full-time on-site role located in Gurugram for a Google AdWords specialist in Digital Marketing Team to increase its brand awareness and to create, implement PPC strategies including keyword research and analysis.

Role & responsibilities:

• To generating leads using google AdWords.
• To plan, create, manage and optimize existing PPC campaign components including, but not limited to ad-copy, bid prices, cost per conversion, cost per click, keyword research, etc.
• Must know how to optimize campaigns based on bids and quality score.
• Must know tools to analyses campaigns of competitors and benchmark performance accordingly.
• Must be Proficient in marketing research and statistical analysis
• Be actively involved in SEO efforts (keyword, image optimization, etc
• Must be able to measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends, etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date