Performance Marketing Executive

Job Description: Performance Marketing Executive

Job Summary:

We are seeking a highly skilled and results-driven Performance Marketing Executive to join our marketing team. The primary responsibility of this role is to manage and optimize our Meta Ads (Facebook, Instagram), Google Ads, and other digital advertising platforms. The ideal candidate will have a strong analytical mindset, creative problem-solving skills, and a proven track record in performance marketing.

Key Responsibilities:

Campaign Management

- Plan, create, and execute performance marketing campaigns across Meta Ads (Facebook, Instagram), Google Ads, and other relevant platforms.

- Develop ad copy, creative assets, and landing pages to maximize campaign performance.

- Conduct A/B testing to optimize ad performance and conversion rates.

Analytics and Reporting:

- Monitor and analyze campaign performance using analytics tools and platforms.

- Generate detailed reports on key metrics, including ROI, CTR, CPA, and conversion rates.

- Provide actionable insights and recommendations for continuous improvement.

Budget Management:

- Allocate and manage advertising budgets efficiently to achieve the best possible ROI.

- Track and report on spending to ensure campaigns stay within budget.

Strategy Development:

- Collaborate with the marketing team to develop and implement effective performance marketing strategies.

- Stay updated with industry trends and best practices to maintain a competitive edge.

Optimization:

- Continuously optimize campaigns to improve performance, including keyword and audience targeting.

- Implement strategies for remarketing and retargeting to enhance user engagement and conversion rates.