Performance Marketing Executive

Company Description

Knowledge Units is an all-in-one creative agency based in Pune, offering comprehensive solutions for businesses looking to expand and grow in both strategy and execution. With a focus on brand identity and a holistic approach towards establishing a digital footprint, Knowledge Units strives to cater to all sections of the industry. The company comprises three main units - the Studio Unit, Content Unit, and Development Unit - each playing a pivotal role in transforming the digital journey of its customers.

Role Description

This is a full-time on-site role for a Performance Marketing Executive at Knowledge Units in Pune. As a Performance Marketing Executive, you will be responsible for market planning, market research, communication, sales, and marketing. Your day-to-day tasks will include developing and executing marketing strategies, conducting market research, analyzing data and trends, and collaborating with the team to drive sales and meet targets.

Qualifications

Develop and execute performance marketing strategies across channels, with a focus on:

+ Facebook Ads (Meta Ads): campaigns, ad sets, targeting, and optimization

+ Google Ads (Search, Display, YouTube): campaigns, ad groups, targeting, and optimization

+ Other platforms (Snapchat, TikTok, etc.): campaign management and optimization

• Plan, launch, and manage campaigns for:

+ Paid Social: audience targeting, ad creative, and budget allocation

+ Search Engine Marketing (SEM): keyword research, ad copy, and bid management

+ Email Marketing: campaign strategy, list management, and automation

• Analyze and optimize performance metrics, including:

+ CPA (cost per acquisition)

+ CPC (cost per click)

+ CTR (click-through rate)

+ ROI (return on investment)

• Manage and allocate marketing budgets effectively to drive ROI
• Stay up-to-date with platform changes, trends, and best practices