Performance Marketing Executive

Company Name : I.T. VEDANT EDUCATION PVT. LTD.

Location: Thane (APPLY ONLY IF YOU ARE FROM THANE OR CAN COMMUTE TO THANE)

Shift Time: General Shift

Salary: Upto 7 LPA

Note: CANDIDATE FROM EDTECH, EDUCATIONAL INDUSTRY BACKGROUND IS PREFERRED.

Job Description:

Perform daily account management on Google Ads or other search platforms.

Understand client goals, create and execute strategies to exceed defined goals.

Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels.

Manage a team of around 3 people.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.

Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with client goals.

Communication to team and management on project development, timelines, and results.

Work with leadership to explain and modify strategic plans.

Understand and stay current on industry trends, competitive landscape, and internal product development efforts

Be accountable for the Monthly/ Quarterly Business Review meetings and showcase business growth.

Be responsible for Team Growth and planning personal development programs for subordinates.

Are a tech graduate/MBA with experience in Search Engine Marketing (SEM) and Paid Search (PPC)Are passionate about Search and internet marketing.

Have an outstanding ability to think creatively, and identify and resolve problems.

Have excellent communication and interpersonal skills, with the ability to be personable yet persistent.

Have the ability to learn new industries and new business types quickly and canapply this knowledge to internet marketing initiatives and achieving client goals.

Have high levels of integrity, autonomy, and self-motivation.

Have excellent analytical, organizational, project management skills including demonstrated ability to think end-to-end.

Job Qualifications and Skill Sets:

Proven 2 to 6 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) or related field.

Any Graduation or Post Graduation.

In-depth knowledge of Google Ads - Search, Display, Discovery, Performance Max, UACs, YouTube Ads and Google Analytics.

Analytical approach + Data-Driven Thought Process + Optimization mindset.

The ability to think creatively, own things and work independently in a fast-paced environment.

A start-up mentality with a bias to action and the ability to flex in a fast-paced environment.

ABOUT ITVEDANT:

Itvedant, India's fastest-growing software training institute, offers a wide range of IT courses dedicated to shaping the future of its students comprehensively. With 12 branches across India and a dedicated head office in Thane, Itvedant has a strong team of over 350 full-time employees. Known for its exceptional workplace culture and commitment to employee career growth, Itvedant stands out as a leading organization in the IT training sector.

Perks & Benefits :

Attractive incentives

Pick-up and drop facility

Compliance benefits (PF/ESIC)

Refreshments provided

Celebrations and team events

Monetary rewards and recognition

Opportunity to win an international tour

Opportunity to win a tour within Incredible India

Annual Picnic