Performance Marketing Executive

Job Responsibilities:

- Develop and execute performance marketing strategies across Google and Meta platforms to drive app installs, managing CPI, CPD, and CPV metrics.

- Optimize campaigns to achieve the best market benchmarks, ensuring cost-efficiency and maximum ROI.

- Create and implement market strategies specifically for sports brands, identifying opportunities and addressing loopholes to enhance performance.

- Analyze campaign data and performance metrics, providing actionable insights and recommendations for continuous improvement.

- Collaborate with cross-functional teams including product, creative, and analytics to ensure cohesive and effective marketing initiatives.

- Conduct A/B testing to determine the most effective marketing tactics and strategies.

- Stay updated with the latest trends and best practices in digital marketing and app install optimization.

- Provide regular performance reports and present findings to senior management and stakeholders.

Qualifications:

- Bachelor's degree in Marketing, Advertising, Business, or a related field.

- Proven experience in performance marketing, particularly in managing Google and Meta app install campaigns.

-Experience in optimizing campaigns to meet industry benchmarks.

- Demonstrated experience in creating and executing market strategies for sports brands, with a focus on identifying and addressing strategic loopholes.

- Excellent analytical skills and ability to interpret complex data sets.

- Proficiency with digital marketing tools and platforms.

- Strong communication and project management skills.

- Ability to work collaboratively in a fast-paced environment.

Role:

Performance Marketing Manager

Industry Type:

Advertising & Marketing (Digital Marketing)

Department:

Marketing & Communication

Employment Type:

Full Time, Permanent

Role Category:

Digital Marketing

Education

UG:

Any Graduate