Performance Marketing Executive

Company Description:

Astrotalk is the largest company in the field of astrology and one of the fastest-growing bootstrapped startups. Started by a nonbeliever who became convinced of astrology's validity after having his life predicted correctly, Astrotalk's mission is to connect customers with real astrologers who guarantee customer satisfaction. The company has served over 3 crore customers since its inception.

Key Responsibilities:

- Learn how to plan, execute, and optimize end-to-end Google Ads campaigns for Astrotalk.

- Conduct keyword research and audience targeting for optimal performance in the mobile app space.

- Implement A/B testing strategies to enhance ad performance.

- Get training on how to monitor and analyze campaign metrics, providing regular performance reports.

- Stay updated on industry trends and Google Ads best practices specific to B2C mobile apps.

- Collaborate with cross-functional teams to align campaigns with marketing goals.

- Identify expansion and growth opportunities within existing campaigns.

- Review and select the most appropriate creatives for Astrotalk.