Performance Marketing

Company Description

Aterrir is more than just a brand; it's a promise of luxury, comfort, and elegance for Indian women. Based in India, we specialize in creating high-end lingerie and swimwear that address the specific needs and desires of Indian women. Our mission is to empower you with products that not only look stunning but also provide unparalleled comfort and support. Each piece in our collection is a testament to fine craftsmanship and attention to detail, designed to celebrate your individuality and enhance your confidence. At Aterrir, we believe in the power of

luxury to transform everyday moments into

extraordinary experiences. Discover the perfect blend of style and comfort with Aterrir.

Job Summary:

We are seeking a highly motivated and experienced Preference Marketing Manager to join our team. The ideal candidate will have a strong background in understanding consumer preferences and behaviors, and will be responsible for developing and implementing strategies that drive customer engagement and brand loyalty.

Key Responsibilities:

1. Consumer Insights:

• Conduct market research to understand customer preferences, behaviors, and trends.

• Analyze data from various sources to identify key insights and opportunities for the brand.

2. Strategy Development:

• Develop and execute preference-based marketing strategies to enhance customer engagement and brand loyalty.

• Create targeted marketing campaigns based on customer segments and preferences.

3. Campaign Management:

• Plan, manage, and execute multi-channel marketing campaigns (email, social media, digital advertising, etc.).

• Monitor and analyze campaign performance to ensure effectiveness and ROI.

4. Collaboration:

• Work closely with cross-functional teams, including product development, sales, and customer service, to align marketing strategies with business objectives.

• Collaborate with external agencies and vendors to enhance marketing efforts.

5. Customer Relationship Management:

• Develop and implement CRM strategies to nurture and retain customers.

• Utilize CRM tools to track customer interactions and preferences.

6. Content Creation:

• Oversee the creation of compelling and relevant content that resonates with target audiences.

• Ensure all marketing materials align with the brand’s voice and messaging.

7. Performance Analysis:

• Track and report on key marketing metrics and KPIs.

• Use data-driven insights to continuously improve marketing strategies and campaigns.

8. Budget Management:

• Manage the marketing budget, ensuring efficient allocation of resources.

• Monitor expenses and optimize spending to achieve maximum ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum of 4 years of experience in marketing, with a focus on consumer insights and preference-based marketing.

• Proven track record of developing and executing successful marketing campaigns.

• Strong analytical skills and proficiency in data analysis tools.

• Excellent communication and interpersonal skills.

• Ability to work collaboratively in a fast-paced, dynamic environment.

• Proficiency in CRM software and marketing automation tools.

• Creative thinking and problem-solving abilities.

Preferred Qualifications:

• Experience in apparel industry.

• Advanced degree in Marketing or related field.

• Familiarity with digital marketing trends and best practices.