Performance marketing associate

Key Responsibilities:

Campaign Strategy & Execution:

Develop, execute, and manage digital marketing campaigns across channels such as Google Ads, Facebook Ads, Instagram, LinkedIn, and others to drive traffic, leads, and conversions.

Budget Management:

Allocate, monitor, and optimize marketing budgets to ensure maximum ROI across all performance marketing campaigns.

Performance Analysis & Reporting:

Utilize analytics tools (e.g., Google Analytics, SEMrush, etc.) to monitor and evaluate campaign performance, deriving actionable insights to improve effectiveness.

A/B Testing & Optimization:

Conduct A/B testing on ads, landing pages, and creatives to enhance campaign performance. Implement strategies based on data to continuously improve KPIs (CTR, Conversion Rate, CPA, etc.).

Audience Targeting & Segmentation:

Use advanced targeting techniques to identify and engage potential customers, creating personalized experiences that lead to higher conversions.

SEO & SEM Collaboration:

Work closely with the SEO and content teams to ensure alignment between paid and organic efforts for consistent brand messaging and improved search rankings.

Retargeting Campaigns:

Develop and manage retargeting campaigns to re-engage users who have interacted with the brand but havent yet converted.

Stay Updated on Industry Trends:

Keep up-to-date with the latest digital marketing trends, tools, and technologies to maintain a competitive edge.