- We are looking for a Paid Campaign Associate to run PPC campaigns and monitor paid search budgets.
- In this role, you should be well-versed in the principles of search engine marketing (SEM). You should also be analytical and good with numbers.
- Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).
Responsibilities
- Participate in forming effective paid search strategies to launch and optimise various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI and track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce the risk of click fraud
- Keep abreast of PPC and SEM trends
- Conduct keyword research to guide content teams
Requirements
- Proven experience of 6 months to 1.5 years as a PPC Associate
- Experience in data analysis and reporting
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
- Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
- Understanding of HTML and XML is a plus
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong maths skills
- BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus.
Basic knowledge of the following is a must
- Digital marketing as a whole
- Google Analytics
- Google Search Console
- Google Search Ads
- Google Display Ads
- Facebook organic marketing
- Facebook Ads
- Website design/management
- Search Engine Optimization
- Google My Business
- Marketing Analytics
