performance Marketing Analyst

Job Title: Performance Marketing Analyst

Location: Chandivali, Mumbai

Company: Edot Services

A Performance Marketing Analyst is responsible for planning, executing, and optimizing online advertising campaigns to drive conversions, sales, and ROI.

• Responsibilities

Campaign Strategy: Developing and implementing performance marketing strategies to achieve business goals.

• Optimization: Continuously optimizing campaigns for maximum ROI through data analysis and testing.

Reporting: Preparing regular reports on campaign performance, insights, and areas for improvement.

Collaboration: Working closely with cross-functional teams (e.g., content, design, sales) to align marketing efforts with business objectives.Staying Updated: Keeping up with industry trends and emerging advertising platforms.

• Technical Skills

Analytical Tools: Proficiency in Google Analytics, Google Tag Manager, and other web analytics tools.

• Ad Platforms: Expertise in managing campaigns on Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.

A/B Testing: Experience with A/B testing, multivariate testing, and optimizing campaigns based on data.

Data Analysis: Strong ability to analyze data and generate insights using Excel, Google Sheets, or BI tools (e.g., Tableau, Power BI).Budget Management: Experience in managing and optimizing large advertising budgets.

• Experience

2-4 years of experience in performance marketing or a similar role.
2-4 years of experience in performance marketing or a similar role.

• Campaign Management: Hands-on experience with PPC campaigns on platforms like Google Ads, Facebook Ads, Bing Ads, etc.

SEO/SEM Knowledge: Understanding of search engine optimization (SEO) and search engine marketing (SEM).

• Tools & Platforms

Advertising Platforms: Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, etc.

Analytics Tools: Google Analytics, Google Data Studio, Adobe Analytics.CRM Tools: Salesforce, HubSpot, or other customer relationship management tools.

Job Types: Full-time, Permanent

Benefits:

• Paid sick time

Schedule:

• Day shift

* Fixed shift

Experience:

• total work: 1 year (Required)

Work Location: In person