Performance Marketing

- The ideal candidate should be able to plan and execute digital marketing campaigns, especially on Facebook

- Optimize campaigns to maximize ROI with the help of A/B tests, data analysis, identifying trends, and analysis.

- Report & monitor daily performance of all digital marketing campaigns and assess against goals

- Work closely with the design team in conceptualizing the creative assets for the campaigns

- Identify new growth opportunities within your channels and outside to acquire new and engaged users.

- Managing Facebook business manager, google analytics, google tag manager.

- Create a performance metrics framework to set and evaluate goals for every campaign

- Stay on top of key trends and best practices in digital marketing & the competitive landscape.