Role Description:
We are seeking a skilled PPC Executive with minimum 01 year of experience to join our dynamic team.
Responsibilities -
- Develop and execute PPC campaigns across various platforms (Google Ads, Bing Ads, social media platforms, etc.).
- Conduct keyword research, competitor analysis, and audience targeting to create effective campaign strategies.
- Design and optimize ad creatives for maximum engagement and conversion.
- Set up and configure PPC campaigns, including ad groups, keywords, and targeting parameters.
- Implement tracking mechanisms (e.g., conversion tracking, UTM parameters) to measure campaign performance.
- Monitor and adjust bid strategies to optimize for key performance indicators (KPIs) such as click-through rate (CTR), cost-per-click (CPC), and conversion rate.
- Manage and allocate budgets effectively to achieve campaign objectives.
- Regularly analyze campaign performance data and metrics.
- Prepare and present detailed reports outlining key insights, trends, and recommendations for improvement.
- Conduct A/B testing of ad variations, landing pages, and other elements to identify and implement performance enhancements.
- Stay informed about industry trends, algorithm updates, and new features on advertising platforms.
- Implement best practices and apply emerging strategies to stay competitive.
- Work closely with other digital marketing teams, such as SEO and content marketing, to ensure cohesive strategies.
- Collaborate with graphic designers and content creators for the development of ad creatives.
Requirements & Skills -
- Communicate with clients to understand their business goals and objectives.
- Provide regular updates on campaign performance and discuss optimization strategies.
- Stay abreast of changes in the digital marketing landscape and continuously upgrade skills through training and certifications.
- Bachelor's degree in marketing, advertising, business, or a related field.
- Proven experience in managing PPC campaigns with a track record of achieving positive ROI.
- Proficient in using PPC tools and platforms such as Google Ads, Bing Ads, and social media advertising interfaces.
- Strong analytical and problem-solving skills.
- Excellent communication and reporting skills.
