Position: Performance Marketer
Company: Coltri Marthub Pvt. Ltd.
Location: Office No. 121, 1st Floor, 21, Ring Road Mall, Sector 3, Rohini, Delhi, 110085
About Us: Coltri Marthub is a Global IT services & solutions company dedicated to delivering cutting-edge solutions that transform ideas into reality.
Key Responsibilities:
- Develop and Execute Campaigns: Create, manage, and optimize performance marketing campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and more to drive user acquisition and engagement.
- Analyze Data & Optimize Performance: Continuously monitor campaign performance metrics (CPC, CPA, ROAS, etc.), using data to optimize campaigns and ensure they meet KPIs and deliver a strong ROI.
- A/B Testing: To improve performance and conversion rates, implement and analyze A/B tests on ads, landing pages, and other campaign elements.
- Cross-Channel Strategy: Collaborate with other marketing teams (SEO, content, social media) to ensure a unified approach and consistent messaging across all channels.
- Budget Management: Allocate and manage campaign budgets effectively, adjusting spend based on performance and scaling successful campaigns.
- Market Research & Trends: Stay up-to-date with industry trends, tools, and best practices to maintain competitiveness and innovation in all performance marketing strategies.
- Reporting & Insights: Create and deliver reports on campaign performance, insights, and future action plans to key stakeholders.
Key Skills & Qualifications:
- Proven experience in performance marketing (at least 2-4 years) with a track record of driving significant results.
- Hands-on experience with tools such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant platforms.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Familiarity with A/B testing and conversion rate optimization (CRO).
- Proficiency with web analytics tools like Google Analytics, Mixpanel, etc.
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
