Performance Manager

Company Description

FLiCKA Cosmetics is a makeup brand that combines beauty and empowerment. Our products are designed to make individuals feel beautiful and confident, while also being environmentally friendly. We prioritize quality, customer satisfaction, and social responsibility. Our mission is to celebrate every woman and help them feel good and get more out of life. Join us in educating and empowering women through makeup.

Role Description

This is a full-time on-site role located in Mumbai. As a Business Analyst at FLiCKA Cosmetics, you will be responsible for analyzing and interpreting data to drive business decisions and strategies. You will collect and analyze data related to customer behavior, market trends, and business performance. You will collaborate with cross-functional teams to identify opportunities for growth and improvement. Your insights will contribute to the development of marketing campaigns, product enhancements, and overall business strategies. You will make data-driven decisions to optimize campaigns for better performance and ROI. Allocate and manage budget across different marketing channels based on performance and business goals. Collaborate with design and user experience teams to optimize landing pages and user journeys. Monitor spend to ensure campaigns stay within budget and achieve desired ROI. Continuously explore and experiment with new platforms, tools, and techniques to improve campaign performance.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field
• Proven experience as a Business Analyst or similar role
• Strong analytical and problem-solving skills
• Proficiency in data analysis tools and techniques
• Knowledge of digital marketing platforms and strategies
• Excellent communication and presentation skills
• Ability to work collaboratively in cross-functional teams
• Detail-oriented and able to manage multiple priorities
• Understanding of the cosmetics industry is a plus