Pay Per Click (PPC)

Job description for PPC

PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click

advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising

campaigns that meet organizational goals and objectives.

PPC specialists are experts in internet advertising, responsible for planning and optimising the effectiveness of

online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet,

usually though Google AdWords or Bing Ads.

You will have responsibility for auditing, setting up, managing and optimising our clients PPC campaigns,

liasing with clients, as well as reporting, sales and performance analysis.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine

optimization (SEO.) You should also be analytical and good with numbers.

Responsibilities

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Bing)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Requirements

Proven experience as a PPC Manager or Digital Marketing Specialist

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking

BSc/BA/BBA/MBA in Marketing, Digital Media or a related field; AdWords certification is a plus