We at Vlaunchu are in search of a talented Pardot Consultant to join our team.
Role: Pardot Consultant
Experience: 4-8 Years
Location: Remote
Package: 22LPA
Responsibilities
- Leading Pardot implementation and configuration, ensuring seamless integration with Salesforce via the Salesforce Connector
- Designing, implementing, and monitoring automated campaigns to boost engagement and conversion
- Analysis and reporting of marketing KPIs, with a focus on email marketing performance and conversion metrics
- Setting up and managing Salesforce features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder
- Managing the Pardot lead qualification process, including grading and scoring, to optimize lead nurturing and conversion
- Utilizing Engagement Studio to set up and maintain effective lead nurturing programs
- Administering the Pardot ecosystem, ensuring best practices are followed and new features are effectively utilized
- Using HTML and CSS to create and customize landing pages, forms, and email templates within Pardot
- Having working knowledge of Salesforce Marketing Cloud (SFMC) as a plus, as well as experience with technology architecture and development
Qualifications:
- At least 3 years of hands-on experience with Pardot, including at least three successful Pardot implementations
- At least 2 years of experience in delivering Salesforce marketing automation projects, with experience using Sales Cloud, APEX, and Lightning Web Components (LWC)
- Certified Pardot Consultant (Pardot Specialist certification is a plus)
- Experience using the Pardot API to integrate third-party systems
- Familiarity with other marketing automation platforms, such as Salesforce Marketing Cloud, is desirable
- Basic understanding of LWC and REST APIs
Good to Have Skills:
- Working knowledge of SFMC is an advantage
- Pardot Specialist Certification is beneficial
- Proficiency in HTML/CSS for creating customized content in Pardot
Skills: sales cloud,apex,engagement studio,rest apis,lightning web components,salesforce connector,lead qualification,css,html,salesforce marketing cloud,pardot api,pardot administration,pardot,marketing automation,salesforce,html/css,salesforce pardot,lwc,cloud,sfmc,marketing kpis
