We are hiring for our client - Vlaunchu.
Job Title: Pardot Consultant
Experience Required: 4-8 Years
Location: Remote
CTC : 22LPA
Job Description
We are looking for a skilled Pardot Consultant with 4-8 years of experience to join our team. The ideal candidate will have a deep understanding of Pardot and Salesforce, with proven experience in implementing and configuring Pardot solutions, as well as working with the Salesforce Connector.
Key Responsibilities
- Pardot Implementation & Configuration: Lead the implementation and configuration of Pardot, ensuring seamless integration with Salesforce using the Salesforce Connector.
- Automated Campaigns: Design, implement, and monitor automated campaigns across email and web channels to drive engagement and conversion.
- Marketing KPIs: Analyze and report on marketing KPIs, focusing on email marketing performance and conversion metrics.
- Salesforce Features: Set up and manage Salesforce features such as Engagement History, Campaign Influence, B2B Marketing Analytics, and the drag-and-drop email builder.
- Lead Qualification: Manage the Pardot lead qualification process, including grading and scoring, to optimize lead nurturing and conversion.
- Engagement Studio: Utilize Engagement Studio to set up and maintain effective lead nurturing programs.
- Pardot Administration: Administer the Pardot ecosystem, ensuring best practices are followed and new features are effectively utilized.
- HTML/CSS: Use HTML and CSS to create and customize landing pages, forms, and email templates within Pardot.
- Salesforce Marketing Cloud: A working knowledge of Salesforce Marketing Cloud (SFMC) is a plus, as well as experience with technology architecture and development.
Required Qualifications
- Pardot Expertise: At least 3 years of hands-on experience with Pardot, including at least three successful Pardot implementations.
- Salesforce Experience: At least 2 years of experience in delivering Salesforce marketing automation projects, with experience using Sales Cloud, APEX, and Lightning Web Components (LWC).
- Certifications: Certified Pardot Consultant (Pardot Specialist certification is a plus).
- Pardot API: Experience using the Pardot API to integrate third-party systems.
- Marketing Automation: Familiarity with other marketing automation platforms, such as Salesforce Marketing Cloud, is desirable.
- Technical Skills: Basic understanding of LWC and REST APIs.
Good To Have Skills
- Salesforce Marketing Cloud (SFMC): Working knowledge of SFMC is an advantage.
- Pardot Specialist Certification: Having this additional certification is beneficial.
- HTML/CSS: Proficiency in these for creating customized content in Pardot.
Skills: salesforce connector,pardot,lead qualification,pardot administration,lwc,engagement studio,salesforce marketing cloud,rest apis,marketing kpis,html/css,pardot api,salesforce pardot,salesforce,cloud,marketing automation
