Job Description
Trademarkia is a global intellectual property law firm and the largest trademark filing law firm in the United States with over 120,000 clients in over 80 countries. We were founded in 2009. The world's largest visual search engine for trademarked logos, names, and slogans. Trademarkia offers free software and technology for seamless trademark searches, filings, monitoring, and legal automation processes. We are dedicated to making the law accessible to everyday people through our unique approach, including Google Meet/Zoom, and 24/7 legal support
Job Summary:. The Paid Search Specialist will be responsible for planning, executing, and optimizing paid search campaigns on platforms such as Google Ads and Bing Ads. The goal is to increase brand visibility, drive targeted traffic to the Trademarkia India website, and generate leads and registrations
Responsibilities:. Campaign Management:. Develop and implement paid search strategies aligned with business objectives
Conduct keyword research, ad copywriting, and landing page optimization
Manage campaign budgets, bids, and ad placements
Monitor and analyze campaign performance data
Make data-driven adjustments to optimize campaigns
Reporting And Analysis:. Track key performance indicators (KPIs) such as impressions, clicks, conversions, and cost per acquisition (CPA)
Prepare regular reports on campaign performance and insights
Identify areas for improvement and implement optimization strategies
Requirements:. Keyword Research and Optimization:. Must be comfortable making video calls and maintaining a professional appearance on camera
MUST create a Loom video as part of the pre-hiring test if prequalified
How to Apply. If you are passionate about the position and eager to work with a dynamic company, we would love to hear from you. Please send your resume and a brief cover letter explaining why you are a good fit for this position to [Confidential Information]. Conduct thorough keyword research to identify relevant and high-performing keywords
Continuously monitor and optimize keyword bids and match types
Identify and add negative keywords to improve campaign relevance
Ad Copywriting And Testing:. Write compelling and persuasive ad copy that drives clicks and conversions
A/B test different ad variations to identify top-performing ads
Ensure ad copy adheres to platform guidelines and brand standards
Landing Page Optimization:. Collaborate with the marketing team to create and optimize landing pages for paid search campaigns
Ensure landing pages provide a seamless user experience and encourage conversions
Requirements:. Experience:. Proven experience managing paid search campaigns on Google Ads and Bing Ads
Strong understanding of paid search best practices and strategies
Experience with Google Analytics or similar web analytics tools
Proficiency in keyword research tools and ad copywriting
Skills:. Excellent analytical and problem-solving skills
Strong attention to detail and data accuracy
Ability to work independently and as part of a team
Excellent communication and presentation skills
Education:. Bachelor's degree in marketing, business, or a related field
Google Ads, and Microsoft Ads certification is a plus
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