Paid Media executive

Job Summary:

We seek a detail-oriented and data-driven Paid Media Executive to join our dynamic marketing team. The

ideal candidate will have a passion for digital marketing, a strong understanding of paid media strategies, and the

ability to analyze data to optimize campaign performance. You will manage paid advertising

campaigns on platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other digital channels.

Key Responsibilities:

Campaign Management:

Plan, create, and manage paid media campaigns across various digital platforms (Google Ads, Facebook

Ads, Instagram, LinkedIn, etc.).

Develop and implement effective ad strategies to meet business objectives.

Monitor and optimize campaigns to ensure high performance and return on investment (ROI).

Performance Analysis:

Analyze campaign performance data and generate reports.

Identify trends and insights to improve campaign effectiveness.

Conduct A/B testing to determine the best-performing ads and strategies.

Budget Management:

Manage and allocate budgets for paid media campaigns.

Ensure efficient spending and maximize the impact of the budget.

Collaboration:

Work closely with the marketing team to align paid media efforts with overall marketing strategies.

Collaborate with creative teams to develop compelling ad creatives and copy.

Market Research:

Conduct market and competitor research to stay updated on industry trends.

Identify new opportunities for growth and optimization.

Tools and Technology:

Utilize tools such as Google Analytics, Google Tag Manager, and other analytics platforms to track and

measure campaign performance.

Stay updated with the latest trends and tools in paid media and digital marketing.

Qualifications:

1-3 years of experience in managing paid media campaigns.

Proven experience with Google Ads, Facebook Ads, and other digital advertising platforms.

Experience in managing budgets and optimizing campaigns for maximum ROI.

Strong analytical skills and proficiency in data analysis.

Excellent understanding of digital marketing concepts and best practices.

Proficiency in using digital marketing tools such as Google Analytics, Google Tag Manager, SEMrush, etc.

Strong written and verbal communication skills.

Ability to work independently and as part of a team.

Bonus Points:

Experience with specific channels relevant to our business (e.g., [list specific channels]).

Knowledge of marketing automation tools.

Experience managing and optimizing large budgets.

Strong understanding of attribution modelling.

We Offer:

Competitive salary and benefits package.

Opportunity to work with a talented and passionate team.

A fast-paced and dynamic work environment with significant growth potential.

Chance to make a real impact on the company's success.

Location: Chakala, Andheri East.