DangleAds Technologies is a Global Leader In Driving 360 Digital Excellence.
Founded in 2017, DangleAds is a trailblazer with a dedicated team of 100+ employees working across ever-expanding verticals in multiple countries with current establishments in Singapore, UK, USA, UAE, Netherlands, Germany, Australia, and India while leading the field of technology and innovation in the digital performance marketing space.
DangleAds offers a wide range of digital solutions across Mobile, Display, Video, and Social while delivering end-to-end performance to its advertisers through a product portfolio of Programmatic Advertising, Branding, Performance Marketing, Content, and Technology.
Meanwhile, DangleAds team is renowned for its strong expertise and diverse perspectives to deliver successful campaigns through best media buying practices and innovative solutions along with continuous expansion in the digital world.
Job Description
DangleAds is seeking a talented and experienced Paid Media Specialist with 2-3 years of experience to join our dynamic marketing team. In this role, you will be responsible for planning, executing, and optimizing paid media campaigns across various digital channels to drive traffic, conversions, engagement, brand awareness and revenue growth. The ideal candidate will have a strong understanding of digital advertising platforms, excellent analytical skills, and a track record of delivering successful campaigns.
Responsibilities:
- Develop and implement paid media strategies across digital channels such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others.
- Conduct keyword research, and audience targeting to identify target demographics and interests.
- Create compelling ad copy, creative assets, and landing pages optimized for various channels.
- Set up and manage advertising campaigns, including budget allocation, bidding strategies, and ad placements.
- Monitor campaign performance daily, analyze key metrics such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS), and provide actionable insights to optimize campaign effectiveness.
- Conduct A/B testing experiments to improve ad performance and drive continuous optimization.
- Stay updated on industry trends, platform updates, and best practices in paid media to maximize advertising ROI.
- Collaborate with cross-functional teams, including creative, analytics, and marketing, to align media buying strategies with overall marketing goals.
- Provide regular reporting and performance updates to stakeholders, highlighting key insights and recommendations for improvement.
- Stay informed about changes to Meta, Google, LinkedIn and Instagram advertising policies and guidelines, ensuring compliance with platform requirements.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 2-3 years of experience in digital advertising, with a focus on various paid media campaigns.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong understanding of ad targeting capabilities, campaign optimization techniques, and performance metrics.
- Excellent analytical skills with the ability to interpret data and draw actionable insights and manage multiple campaigns simultaneously.
- Creative mindset with the ability to develop engaging ad copy and visuals.
- Strong project management skills with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
- Detail-oriented approach with a focus on delivering high-quality results.
- Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads certification or other relevant certifications is a plus.
CTC: 4-6 LPA
Employment Type: Full Time
Location: Gurugram
Workdays: The company operates for 5 days a week, from Monday to Friday.
