We are looking for a Paid Marketing Specialist to drive targeted traffic, leads, and conversions through effective management of paid advertising campaigns. The role involves developing, executing, and optimizing campaigns to ensure maximum performance and achieve key business objectives.
Responsibilities:
- Plan, create, and manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and others.
- Continuously optimize ad performance by analyzing campaign data, including CPC, CTR, conversion rates, and other key metrics.
- Conduct A/B testing on various ads, landing pages, and targeting strategies to improve campaign results.
- Perform keyword research and competitive analysis to optimize ads for maximum performance.
- Work closely with the content and design teams to create engaging ad creatives that align with the brand message.
Requirements:
Experience: Minimum 1 year of hands-on experience managing paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn, etc.).
Skills:
- Strong analytical skills with a data-driven mindset, able to interpret campaign metrics and optimize accordingly.
- Familiarity with tools like Google Analytics, Google Tag Manager, and other performance-tracking platforms.
- Excellent communication skills to collaborate with internal teams and provide insights to stakeholders.
- Ability to manage multiple campaigns and projects simultaneously, meeting deadlines and delivering results.
- Knowledge of SEO and organic marketing is a plus.
