About the client:
Our client is based in Florida, USA, and runs a digital marketing agency focused on the home services and contractor industry. The client handles local home service businesses seeking growth with SEO and PPC.
About the role:
We seek a highly skilled and creative Paid Advertising Specialist who will create, implement, and optimize paid advertising campaigns across various digital platforms to achieve the company's marketing objectives. The ideal candidates must have the skills to analyze data, identify target audiences, and craft compelling ad creatives, along with proven experience in driving quality traffic, maximizing conversions, and increasing ROI.
Expereince in contactor marketing or the home services niche is a plus.
What you'll be doing:
- Develop comprehensive advertising strategies aligned with business goals and target audience preferences.
- Conduct thorough market research and competitor analysis to identify opportunities and industry trends.
- Collaborate with cross-functional teams to integrate paid advertising efforts with overall marketing campaigns.
- Set up, launch, and monitor paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
- Create ad copies, headlines, and visuals that resonate with target audiences and drive engagement.
- Analyze campaign data to evaluate performance, identify areas for improvement, and make data-driven decisions.
- Generate regular reports outlining key metrics, trends, and insights to stakeholders.
- Manage advertising budgets effectively to ensure maximum return on investment.
- Monitor spending, adjust bids, and allocate resources based on campaign performance and objectives.
- Keep abreast of developments in digital advertising platforms, tools, and best practices.
- Share insights and recommendations with the team to enhance overall marketing strategies.
Who are we looking for
- Bachelor's degree in Marketing, AdBachelor's Business Administration, or related field.
- Proven experience in managing paid advertising campaigns across multiple platforms.
- In-depth knowledge of digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
- Strong analytical skills and proficiency in data analysis tools like Google Analytics, Facebook Analytics, etc.
- Creative mindset with the ability to develop compelling ad creatives and messaging.
- Excellent communication and collaboration skills.
- Detail-oriented with the ability to manage multiple projects simultaneously.
- Experience in the home services niche or contractor marketing is a plus.
Position: Paid Ads Specialist
Remote Status: Fully Remote
Working Hours: 9 AM - 6 PM EST
Holidays: US Local Holidays
Salary: USD 1000 - USD 1500
Internal Job ID: 0200
