Optimizely Specialist/Optimization Manager, Loc: Pune, Exp: 3+ Years

Hiring: Urgent immediate resources need for Optimizely Specialist/Optimization Manager, Loc: Pune, Exp: 3+ Years

Notice Period: Immediate joiners are preferred

Dear Job Seekers,

We are looking for a Optimizely Specialist/Optimization Manager , Loc: Pune, Exp: 3+ Yrs

Position Title: Optimizely Specialist / Optimization Manager

Location: Pune

Exp: 3+ Years

Notice Period: Immediate joiners are preferred

JD:

Location - Pune

An **Optimizely Specialist** or **Optimizely Optimization Manager** is typically responsible for overseeing website optimization efforts, including A/B testing, personalization, and other forms of experimentation.

Optimizely is a popular digital experience platform (DXP) used for testing and personalization to improve website performance, user engagement, and conversion rates.

Here's a general job description for a role focused on working with the Optimizely platform:

Job Title: Optimizely Specialist / Optimization Manager

Job Overview:

The Optimizely Specialist is responsible for managing website experimentation, A/B testing, and personalization initiatives to drive user engagement, conversion rate optimization (CRO), and overall business performance. The role involves collaborating with marketing, product, and development teams to create and execute data-driven experiments and analyze their impact.

Key Responsibilities:

1. A/B Testing & Experimentation:

Plan, design, and execute A/B, multivariate (MVT), and split tests using the Optimizely platform to enhance website performance and user experience.

Define testing hypotheses and success metrics in collaboration with stakeholders (marketing, product, UX/UI).

Implement tests and experiments directly or in collaboration with development teams.

Monitor active experiments and troubleshoot any technical issues.

2. Personalization Strategy:

Develop and implement personalized website experiences for different audience segments using Optimizely's personalization tools.

Identify and define key customer segments based on user behavior, demographics, and other criteria to deliver targeted content.

Analyze and optimize personalized experiences for maximum effectiveness.

3. Data Analysis & Insights:

Analyze experiment results to determine statistical significance, impact on KPIs, and overall business performance.

Provide clear, data-driven recommendations to improve conversion rates, engagement, and other business outcomes.

Use Optimizely's reporting features as well as other tools (e.g., Google Analytics, Tableau) to provide detailed post-test analysis and insights.

4. Collaboration & Strategy:

Work closely with marketing, design, and product teams to align optimization efforts with business goals.

Participate in the ideation and prioritization of testing strategies based on user behavior data and analytics.

Maintain a backlog of testing ideas and hypotheses, prioritizing based on potential impact, feasibility, and business needs.

Communicate test results and recommendations to both technical and non-technical stakeholders.

5. Technical Setup & Maintenance:

Work with developers and IT teams to ensure proper implementation and tracking of Optimizely experiments and personalization efforts.

Troubleshoot any technical challenges related to the Optimizely platform, including integration with other tools (e.g., CMS, analytics platforms).

Ensure that all tests and personalizations are properly tracked and measured through appropriate KPIs.

6. Optimization Best Practices:

Stay current with industry best practices for A/B testing, CRO, and personalization.

Ensure that the team adheres to best practices in experiment design, data collection, and analysis.

Advocate for a data-driven, experimental culture within the organization.

Skills & Qualifications:

- Technical Skills:

Extensive hands-on experience with **Optimizely** (Experimentation and Personalization modules).

Proficiency in **A/B testing methodologies** and understanding of statistical significance.

Knowledge of **web analytics tools** such as Google Analytics, Adobe Analytics, or similar.

Basic understanding of **HTML, CSS, JavaScript**, and the ability to work with development teams on test implementation.

Familiarity with other optimization tools and platforms (VWO, Google Optimize) is a plus.

- Analytical Skills:

Strong analytical mindset with the ability to interpret data and make data-driven recommendations.

Experience in using analytics tools to track user behavior and measure test outcomes.

Experience in analyzing test results and making actionable recommendations to drive conversion improvements.

- Soft Skills:

Excellent communication skills, with the ability to explain complex testing strategies and results to non-technical stakeholders.

Strong project management and organizational skills to handle multiple tests and personalization efforts simultaneously.

Creativity and innovation in proposing new optimization and personalization opportunities.

Education & Experience:

- Bachelor's degree in Marketing, Data Science, Business Analytics, Computer Science, or a related field.

- 3-5 years of experience in conversion rate optimization (CRO) and/or A/B testing roles, with hands-onexperience using Optimizely or similar tools.

- Proven track record of driving successful testing and optimization initiatives.

- Experience in e-commerce, SaaS, or digital product environments is a plus.

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