Key responsibilities:
Campaign Planning and Setup:
- Collaborate with the Sales team and clients to understand campaign objectives, requirements, and target audience.
- Develop comprehensive campaign strategies, including defining targeting parameters, budget allocation, and timeline.
- Set up campaigns on various advertising platforms, ensuring accurate implementation of targeting, creative assets, and tracking parameters.
- Coordinate with creative teams to ensure timely delivery of assets.
Campaign Execution and Optimization:
- Monitor campaign performance, including delivery, key performance indicators (KPIs), and overall effectiveness.
- Conduct regular analysis of campaign data to identify trends, insights, and areas for optimization.
- Implement optimization strategies, including adjusting targeting, creative elements, bidding strategies, and budget allocation.
- Collaborate with the Sales team and clients to provide performance updates, insights, and recommendations for campaign improvement.
- Proactively identify issues or challenges during campaign execution and work with cross-functional teams to resolve them promptly.
Reporting and Analysis:
- Generate regular reports on campaign performance, including key metrics, trends, and insights.
- Analyze campaign data to identify opportunities for improvement and provide actionable recommendations.
- Present campaign performance reports and insights to internal teams and clients, effectively communicating the results and impact of campaigns.
Client Relationship Management:
- Build and maintain strong relationships with clients, serving as the main point of contact for campaign-related discussions.
- Understand clients business goals, challenges, and objectives to align campaign strategies accordingly.
- Provide exceptional customer service, addressing client inquiries, concerns, and requests in a timely and professional manner.
Skills and requirements
- Bachelors degree in Marketing, Advertising, Business, or related field.
- Proven experience of 6+ years in managing and optimizing digital advertising campaigns.
- Managing the team of 4+ members.
- Strong analytical skills and the ability to interpret data to derive actionable insights.
- Proficiency in advertising platforms (e.g., Google Ads, Facebook Ads Manager) and campaign management tools.
- Excellent communication skills, both written and verbal.
- Detail-oriented with strong organizational and time management abilities.
- Ability to work under pressure, meet deadlines, and handle multiple projects simultaneously.
- Familiarity with industry trends, best practices, and emerging technologies in digital advertising
