Job Overview
We are seeking a highly skilled and experienced Paid Ads Specialist to join our team at SocialCTR Solutions. As a Paid Ads Specialist, you will be responsible for managing and optimizing paid advertising campaigns across various platforms. This is a full-time position based in Ghaziabad, Uttar Pradesh, India.
Qualifications and Skills
- 1 to 3 years of experience in managing paid advertising campaigns.
- Proven track record of achieving key performance indicators, such as CPC, CTR, and ROAS.
- In-depth knowledge of platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Strong analytical skills and the ability to interpret campaign data to drive insights.
- Excellent communication and collaboration skills to work effectively with clients and internal teams.
- Detail-oriented mindset with the ability to prioritize tasks and meet deadlines.
- Certifications in Google Ads and Facebook BluePrint is a plus.
- Experience in A/B testing and conversion rate optimization is preferred.
- Bachelor's degree in marketing, advertising, or a related field.
Roles and Responsibilities
- Develop and execute paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research, ad copywriting, and audience targeting to optimize campaign performance.
- Monitor and analyze campaign data, including click-through rates, conversion rates, and ROAS.
- Identify trends and insights to improve campaign performance and drive results.
- Collaborate with internal teams to align paid advertising efforts with overall marketing strategies.
- Stay updated with the latest industry trends and best practices in paid advertising.
- Manage and optimize budgets for maximum return on investment.
- Provide regular reports and analysis on campaign performance to clients.
- Work closely with clients to understand their business objectives and marketing goals.
- Communicate effectively with clients and resolve any issues or concerns in a professional manner.
