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Responsibilities of a reputation manager
The job description for a reputation manager is likely to include:
Duties of a reputation manager
The key responsibilities of a reputation manager include:
- Building, maintaining, and managing a positive online presence and reputation for an individual or organization
- Monitoring and analyzing online content relating to the individual or organization, including social media, search engines, blogs and communities, and consumer forums
- Facilitating strategies to maximize the impact of positive online content and minimize the impact of negative online content
- Investigating the situation and facts relating to criticisms or negative comments
- Commenting positively and responding to criticisms or negative content on social media and in online forums
- Managing the social media accounts of the individual or organization
- Managing and reviewing online content and taking action to limit inappropriate content
- Evaluating review and survey data for trends and anomalies
- Coordinating monthly reviews and performance reporting of online content
- Using offline and online techniques to promote positive or neutral comments
- Analyzing online statistics and overall trends and subsets by site, rating, and keyword to identify ongoing trends and potential mitigation solutions
- Preventing and repairing online reputation threats
- Understanding the level of an online reputation threat and managing online identities
- Planning, strategizing, and implementing responses to online reputation threats
- Enhancing and building a reputation by measuring the effectiveness of strategies
- Establishing policies and procedures, standards, and systems that avoid any negative impacts
- Creating and publishing social media and forum posts, blog content, and positive reviews
- Developing and scheduling positive content to build trust
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