Online Reputation Management Director

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Key Responsibilities:

The person is responsible for on-line content, tracking and analysis of reputation factors and account to successful management of Brand's reputation. Facilitate problem resolution along with other questions. Consistently create an exceptional consumer experience with each contact via inbound / outbound post/tweet/email. Performing an in-depth audit of the information on the world wide web and ensure positive reputation of the Brand Continuously monitoring /Tracking the reputation of the brand on various outlets, e.g. social media, search engines, blogs & social communities, consumer forums, etc. Commenting positively on the most influential/negative forums and comments. Specialize in prevention and repair of the Online Reputation Threats. Investigating the facts about the Comments. Understand the Level of the threat and analyze and manage Online Identities. Discuss and respond and continuously follow-up Plan Strategy and Implementation. Utilizing sophisticated Online and Offline Techniques in promoting Positive and Neutral Comments. Manage all review content and take necessary steps to curb inappropriate content Track, analyze and make recommendations to account for new or revised content; optimize for SEO Evaluate review and survey data for trends and anomalies Coordinate monthly performance review and recommendations Analyze online statistics; overall trends and subsets by Sites/Rating/Keywords, identify on-going trends and potential mitigation solutions Provide daily, weekly and quarterly analysis to the senior management.

Educational & Professional Requirements:

A degree in digital marketing, social media marketing/branding is recommended. Bachelors or Masters in Business Management or Mass Communication would be preferred. Working knowledge/familiarity with social listening tools Hands on experience on social analytics and BI Tools Content development and management expertise is required Additional tools like SEO and knowledge in programming will be an added advantage. Outstanding command over written English Experience in Education Industry would be an added advantage Technical Expectations: ORM is expected to work on the following areas, manage proper reporting & recommendations and take necessary corrective steps. Share of voice report Sentiment analysis report Media Type analysis report Twitter campaign analytics Instagram campaign analytics Classification report Twitter Brand Analytics Report Facebook Brand Analytics Report Instagram Brand Analytics Report YouTube Brand channel Analytics Report Google Analytics LinkedIn Analytics Twitter Comparison Facebook Comparison Instagram Comparison YouTube channel Comparison Facebook Ads Insights Google Adwords Insights

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Warm Regards,

Sairose