Online Campaign Manager

A Digital Campaign Manager is a key professional responsible for planning, executing, and optimising digital marketing campaigns across various online channels.

you will be responsible for planning, executing and managing marketing campaigns to drive brand awareness, customer engagement and support our business objectives. You will be responsible for the overall campaign management, including market research, target audience segmentation, content development and execution, digital marketing campaign performance and tactical recommendations. You will also collaborate with cross-functional teams and leverage your expertise in marketing strategies to drive results.

You will also be able to work with a diverse and talented team, leverage cutting-edge marketing tools and technologies and contribute to developing impactful, audience-focused marketing campaigns.

Objectives of this role

• Developing and executing strategic marketing campaigns aligned with business objectives, target audiences and budgets.
• Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
• Conducting market research and analysing consumer insights to identify target audience segments, preferences and behaviours.
• Tracking campaign performance, analysing data and metrics and providing actionable insights and recommendations for campaign optimisation.
• Managing relationships with external agencies, vendors and partners to ensure timely and effective campaign execution.
• Leveraging digital marketing channels to maximise campaign reach and engagement