Online Activation Manager.

Job Description

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation. Driven by the vision of a better tomorrow.

But itu2019s not just what we do, itu2019s who we are. We are 80,000, wonderfully unique individuals, with two things in common. and a relentless determination to deliver on our customersu2019 needs. Itu2019s what inspires us to create meaningful solutions u2013 the kind that make a real difference u2013 when it matters most.

The world and our customersu2019 needs are changing faster than ever before and while we are proud of what we do already, we know we can do more. Thatu2019s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to make life better
Looking at the challenges the world is facing today Philipsu2019 purpose has never been more relevant. So whatever your role, if you share our passion for helping others, youu2019ll be working towards creating a better and fairer future for all.

You are responsible for
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u2022 Lead the integral direct 2 business execution, as well as the activations for the B2B business within the overall customer engagement in the market

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u2022 Seamlessly integrate and leverage digital activation and drive digital sales channels across the E2E Customer Decision Journey and step up the customer experience across demand generation, sales and post sales, supply chain and customer service using CRM, Store/Portals, Electronic Data Interfaces (EDI)
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u2022 Manage online channels and actively collaborates with the P&L owners in the BMC to deliver upon the D2B ambition and manage a ring-fenced budget comprised of Digital, Supply chain and finance components
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u2022 Responsible for short- and long-term strategy and management of the Philips Store and Portals, drive lead management to optimize the daily sales and realize the budgets, planning and targets and converting shop visits to sales, tracking and optimizing daily sales and budgets
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u2022 Responsible for the digital activation of global and local campaigns in alignment with 24 month marketing plan
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u2022 Support Head of Marketing in creation of the marketing plan taking into account all digital touchpoints along the CDJ
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u2022 Look for new business development opportunities within direct online space to constantly grow business in optimal manner
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u2022 Execute the digital demand generation in alignment with the Marketing Plan and drive lead management efforts to ensure timely funnel and opportunity conversion towards Philips Stores and Portals
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u2022 In-store content optimizing in relation to service, product and campaign level
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u2022 Increase traffic to Philips Store and Portals from internal and external sources while optimizing ROI on ad spend
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u2022 Contribute towards Health Systems Marketing Council agenda and priorities
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u2022 In collaboration with Insights & Analytics, analyze data and proposals for improvement of the customer decision journey, conversion and basket value
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u2022 Portfolio and stock management which requires guiding phasing of products and campaign forecasting for online store
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u2022 Act as first point of contact for escalations by order desk for online orders from store and EDI
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u2022 Support the setup of new customer accounts u2022 Execute event sales through the online shop
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u2022 Support sales and business managers with identification of content from online store for customer catalogues
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u2022 Co-ordinate and manage relevant change requests
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u2022 Point of contact for all direct online topics for internal (sales, marketing, customer services, operations and IT) and external stakeholders (search-, affiliate- and marketing agencies)

To succeed in this role, youu2019ll need a customer-first attitude and the following

u2022 University degree (Master degree)
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u2022 8-10 years of experience with the proven track of record in in Digital Marketing / Analytics / Campaigns

• Should have handled Ecom and Quick strategy and activations

u00A0u2022 In house digital marketing/ digital campaign / digital analytics team
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u2022 Ability to drive complex change by persuading stakeholders (ideally through matrix organizations) and end-to-end digital experience with a feel for IT & Marketing

Why should you join Philips
Working at Philips is more than a job. Itu2019s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.