Base Location: Bangalore
Minimum Qualification: Postgraduate
Preferred Experience: 10 + Years
Preferred Industry: Retail, Textile & Apparel
Key Result Areas
Supporting Actions
Contribution in formulation & implementation of retail & department stores strategy
- To pro-actively contribute to the formulation and direction of the retail strategy and implement projects and trials for the Regions
- To clearly and concisely communicate business and Area objectives to ABMs so that they remain well informed of business activity and of their required contribution to targets
Tapping Business potential for the Region
- Footfall generation- Prepares a quarter wise footfall generation activity plan for the stores. Ensures that every store gets appropriate support
- Create Store business plan in consultation with RBMs and team. Co-ordinate with HO to ensure appropriate support for execution.
- Competition Analysis- Analyses the competition information to build up a picture of competition strategy. Identifies emerging opportunities / threats due to competition action. Recommends action to benefit from the emerging trend.
- Business development Visits & gives final opinion on B/C sites, filters lead from RBMs for further development, anchors the relationship with RBD local representative.
Franchisee Management
- Manages the relationship with the franchisee from a business point of view.
- Manage conflicts
SOP Compliance
- Monitors the RRM and the audit reports. Picks up reoccurring trends at the stores
Merchandize Management
- Monitors the RRM reports and the audit reports. Picks up reoccurring trends at the stores
- To liaise with the Buying and Merchandising teams regarding the supply of stock in the Regions to maximize stock potential,
VM
- Monitors the effectiveness of VM arrangement at outlets and recommends changes
- To ensure that the visual presentation of all stores represents the brand image,
Marketing
- To support the delivery of all marketing campaigns
Store Operations
- Analyze quality of store opening, study delay patterns if any.
- Monitor operations & Ensure compliance adherence with respect to Cash management, Stock Management, Cost management. Suggest changes to the process as and when required to ensure 100% compliance.
- New Store opening- Design the store launch plan and monitor the launch / opening process. Monitor new store performance with required handholding for first 3 months.
- To identify underperforming stores and develop a business plan to address and manage issues effectively
Competitive edge
- To encourage RBMs to seek and continuously develop knowledge of competitor activity and local market conditions, with the purpose of making appropriate and innovative recommendations to drive the business forward
- To encourage managers to identify trends and make suggestions to improve and enhance product performance to drive brand achievement,
Understanding Consumer needs
- Information Collection- Monitor CRM registration rates, analyze patterns to ensure high registration rates, consumer behavior to information sharing.
- Information Analysis- Suggest ways for better customer service. Give customer insight to the stores for business improvement at store level. Ensure understanding of consumer trend to the RBM and store teams.
- Develop rapport with top customers (approx 5) of every store.
- Agency Management: To collaborate with various agencies for in customer engagement, store launches, CRM campaigns and analytics, negotiate on contracts and ensure right insights from data
