Meeting the top line National sales objective for the assigned Corporate Hospital Accounts
Overall responsible for sales to these accounts for the entire country
Ensuring stock availability with a high degree of forecasting accuracy
Ensure fill rates of 90% plus with all these chains
Develop and manage the Annual Business plans and profitability
Have a vision for the next 2-3 years for the business
Set annual targets for all these accounts
Ensure TOT execution and adherence PAN India
Setup a model to measure key accounts profitability
Maintain a track of cost of doing business with these accounts
Key Account Management and Execution
Build and maintain long-term relationships with key accounts and customers
New Accounts Opportunity - Identify potential new accounts with large footprints having nutrition partnership opportunity
Be the single point of contact for top leadership from Hospitals and facilitate the strategic interventions /campaigns /programs
Customized program for the corporate hospitals and coordinate efforts between department i.e Medical , Marketing and PA
Accounts Segmentation and targeting with mapping of various stakeholders, decision makers and influencers to shape nutrition protocols and implementations
Joint action planning with accounts , KPIs and Tracking
Building Strategic Roadmap
Define strategic actions to the changing market environment, find innovative solutions on how to accelerate Abbott's products entering in corporate Hospitals and proactively maintain and optimize access
Foster strategic relationships, especially with top corporate Hospitals to have customized programs to meet business needs
Collaborative Solutions
Work closely with cross functions such as Marketing, Medical and Public Affair to build networks, understanding and close relationships with decision makers
Identify and build access for key stake holders in Hospitals and policy shaping advocacy
Plan meetings between Key accounts top management and ANI leadership / Business Head Ethical
Coordination with ethical and trade sales team for on ground execution and insights sharing for operational effectiveness
Manage all interfaces with all Accounts
Develop good relations with central stake holders & Regional branches of Hospitals
Share best practices and also identify global initiatives.
Initiate and manage all process changes like new product introductions, change in pack, new launches
Organise Key Hospitals top management and ANI GM / Business Head -ethical
Observe and promote all Abbott compliance and local country regulatory requirements as defined per applicable regulations, rules and procedures established by the Company, and notifying any violation or deviation to appropriate authorities
