Modern Trade Manager(KAM)

About Cholayil:

Cholayil Pvt Ltd (CPL) is one of the leading and fastest growing companies in India having a strong presence in the FMCG industry.

The company, rooted in tradition but modern in its thought and approach, is a pioneer in the field of Ayurveda and natural personal care products. CPL introduced the flagship brand Medimix in 1969 which was followed by acquiring Cuticura and Krishna Thulasi brands in 2001 and 2011 respectively. It has implemented several strategic initiatives to become a dominant player with strong brand equity in the personal care industry. Cholayil Pvt. Ltd. is also the parent company of Dr. Sidhan's Ayur Mix, Sadayush, Sadhev and Jullaaha brands.

Today CPL has basket of brands which are popular not only in India but has global footprint in more than 35 countries across the world with prominent presence in Middle East, Far East, Europe and Asia Pacific among other markets. Cholayil has done a Joint Venture in Kenya to manufacture products for African region. The company has also started ecommerce website in India, USA, Singapore, Malaysia and soon to be launched in GCC also.

Cholayil Pvt. Ltd. is now a 700+ employee strong company with a Head Office in India. It has production plants in TADA (Andhra Pradesh) and Haridwar (Uttrakhand).

Our company website: www.Cholayil.com

We are looking for an experienced and result-driven professional to join our marketing team! As a Senior Brand Manager at our company, you will be responsible for Conceptualising, Planning, Implementing, and Managing the entire life cycle of the products in our company's portfolio for the brands designated to you. The role will play a crucial role in fuelling the product pipeline for the company's portfolio of brands and thereby achieving our business goals and objectives.

Job description

We are seeking a highly motivated and results-driven Modern Trade Sales Manager to join our dynamic team. As the Key Accounts Manager, you will be accountable for:

1. Managing National accounts (Reliance Group, Tata Group accounts and /or regional accounts like wellness forever, Accounts may vary.

2. Planning and delivering sales numbers for the Key Accounts in coordination with the dedicated set of MT team members at regional/ pan-India level

Key Responsibilities-

Key Account Management:

• Planning & finalizing business strategy for the assigned Key Accounts to drive business growth and increased category share.
• TOT negotiation: discussion and closure with the assigned Key Accounts on yearly basis.
• Driving operational efficiency: Ensuring the planograms and assortment are executed as per plans.
• Lead resource for planning and negotiating for in-store activations, merchandising, sell-out plans with the accounts
• Facilitating commercial reconciliation of assigned accounts.
• Coordinating with internal & External teams to drive efficiency within the teams

Key Account Relationship and Target Review:

• Create and develop relationship with Key Accounts through meaningful engagements
• Prepare Joint Business Plan (JBP) with Key Accounts to set the Account wise objective for the current financial year and develop the tools to achieve the same
• Review of performance with Accounts on Quarterly basis to analyse current performance against plan and incorporate changes, if require

Sales Promotion Planning:

• Planning internal marketing calendars of Promotions, Activations and New Product introduction and aligning the same with chains and ensuring implementation through Field Execution Team
• Preparing business forecast basis, the discussions with the Key Accounts
• Prioritise and optimize spends to maximise ROI.
• Provide trade information, competitor's activities, and market intelligent to company
• Monitor industry trends to anticipate and recommend new products.