Location: Meerut, Uttar Pradesh, India
Major duties & key responsibilities:
Manage Sales Infrastructure:
- Able to firm up S&D plan for the year based on territory priorities and execute effectively
- Fix quarterly phasing in discussion with SOs and build the plans at a PJP level
- Analyze potential areas in assigned geography where Distributor appointment would enhance business prospects.
Distributor management:
- Understands how to appoint right Distributors and evaluate them on financial strength, infrastructure, experience, market standing.
- Make channel partner adequacy plan and ensure execution of the same
- Lead distributor performance review and objective setting
- Manage Distributor hygiene
Sales and Operation Management:
- Ability to give right demand forecast
- Analyze past trends on demand FC and course correct
- Draft Local Trade promotion plans to fulfill gaps or where potential exceeds FC.
- Review team on months secondary sales objectives 5. Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and EDGE Scorecard and discus Sales MIS and EDGE Scorecard with the Team.
Sales Development:
- Ability to design and execute trade promotion plan
- Identify activation opportunity with respect to a brand, occasion or an event Communicate activity objectives/ success metrics and execution plan.
- Ensure effective merchandising in Key outlets
Manage Talent
- Coach the Territory Heads on the Sales Execution and Territory Management
- Ensure complete staffing
- Identify Learning and Development areas for the team and lead implementation of the Sales Training Program
- Set KRA for Self and team in line with organization priorities and ensure cascade of company objectives within team and with channel partners
Personnel supervised: 5-6 SO's
Revenue Managed: 2 CR
Key KPIs:
- Volume of sales (INR) 2 cr
- Reach (no. of outlets, no. of small towns)- 15 K
- Brand building activities / POS activations
- Attrition of manpower
- Asset Management (Visicooler and Top stores)
Knowledge:
- Must be from FMCG industry.
- Must have Western UP & Uttarakhand experience.
- Experienced in handling multiple categories.
- Must have experience in General trade.
- Awareness of the regional language of area assigned preferred.
- Experience in the market assigned.
Skills:
- Good analytical and problem-solving skills.
- Good communication skills ( English, Hindi )
- Proficient in Microsoft Office applications
- Excellent management, leadership, and organizational skills
- Exceptional customer service skills
- Outstanding negotiation and consultative sales skills
Education: Full time Graduate, MBA preferred.
Experience: 5-8 years of Experience. Has worked in FMCG industry in sales.
