We are seeking a skilled Performance Marketing Specialist responsible for growing revenue through paid advertisements on Meta (Facebook & Instagram) and other social media channels. The ideal candidate will manage end-to-end media planning, execution, and optimization of campaigns to maximise ROI for our D2C website.
Media Planning & Execution: Develop and execute media plans on Meta (Facebook & Instagram) and other social media channels, including awareness, traffic, and revenue generation campaigns.
- Digital Growth Strategy: Own and implement the digital growth strategy to boost ROI for the brand's D2C website.
Campaign Optimization: Analyse and optimize ad campaigns to increase return on investment (ROI).- Data Analysis: Analyse data on ad spends, revenue, and user/customer behaviour using tools like Google Analytics.
Experimentation: Recommend and execute experiments to enhance marketing creatives and communication.
- Creative Insight: Understand what types of creatives and copy drive the best conversions.
- Experience: Relevant experience in Performance Marketing, with a preference for candidates with experience in the Ecommerce/D2C industry.
Understanding: Strong grasp of paid advertising principles and practices.
- Creativity: Creative mindset with the ability to generate new ideas and solve challenges effectively.
Data Analysis and Interpretation
Proficiency in Excel/Google Sheets Dynamic Ads Management
- Advantage Plus Campaign Management
Budget Management: Experience managing a minimum budget of 3 Lacs.
Job Types: Full-time, Permanent
Pay: 240,- 00 - 1,200,000.00 per year
Benefits: - Cell phone reimbursement
Flexible schedule
Internet reimbursement Paid sick time
Schedule:
* Fixed shift
Ability to commute/relocate:
- Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Will you be able to come for an In-Office Interview Our office is in Gurgaon, Haryana.
Work Location: In person
