Develop and execute high-performing Meta Ads campaigns aligned with client objectives
Conduct in-depth audience research to identify and target ideal customers
Manage campaign budgets effectively and optimize spend for maximum return on ad spend (ROAS)
Analyse campaign performance data using industry-standard tools (e.g., Meta Ads Manager, Google Analytics) to identify trends and opportunities for improvement
A/B test different ad formats, creatives, and targeting strategies to optimize campaign performance
Create clear and concise reports to communicate campaign results and insights to clients
Stay up-to-date on the latest Meta advertising features, best practices, and platform changes
Collaborate with creative and account management teams to ensure seamless campaign execution
May manage campaigns across other digital advertising platforms (depending on experience and agency needs)
