Media Planner (TV & Digital)

Job Specification

Title: Media Analyst/ Strategist, Media Transformation

Reports to: Leader, Media Transformation

Years of Experience: 3+ yrs in Media Planning & Buying

Discipline: Media & Marketing Location: Western Suburbs, Mumbai, onsite.

About Glassbox

Glassbox is a global strategic consultancy dedicated to challengers. The founders are industry stalwarts from consulting & brand-building. We work closely with challenger brands and strongly believe that a challenger is not a brand that challenges somebody, but a brand that challenges something.

The organization is a data-driven consultancy that blends data science, objective media strategy, creative positioning and design thinking; to build valuable connections between brands and

consumers. Clients include Tata.EV, Bata India, McDonalds, Sugar Cosmetics, Bisleri and Star Health Insurance.

Know us better: https://theglassbox.co/ for more information.

Job Description:

We are seeking an experienced and forward-thinking Media Strategist to join our consultancy team. As a Strategist, you will be instrumental in guiding our clients through the evolving landscape of media, ensuring they stay ahead of industry trends and leverage cutting-edge technologies. The ideal candidate will have a deep understanding of media transformation strategies and a proven track record in advising clients on optimizing their media presence. Knowledge of BARC, IRS,MAP & TGI Software's is must.

Media Campaign Analysis:

Conduct comprehensive assessments of clients current media strategies and identify opportunities for transformation. Ability to build TV plans for given brand objectives which includes selection of Genre & Channels based on Reach, Share, Affinity, Clutter & Stickiness. Campaign tracking, measurement, evaluation and reporting in the post flight stage. Presenting the Pre & Post Campaign Analysis in the form of a Deck on both planning & buying parameters. Stay abreast of industry trends, emerging technologies, and best practices to inform strategic recommendations.

Strategic Consultation:

Collaborate with clients to understand their business objectives and develop tailored media transformation strategies. Provide expert advice on optimizing media mix, channels, and platforms to achieve maximum impact.

Digital Integration:

Advise clients on integrating digital media seamlessly into their overall marketing and business strategies. Explore opportunities for innovative digital media solutions and technologies to enhance client performance.

Data-Driven Insights:

BARC, IRS, MAP & TGI, Google Ad- words, Google analytics

Utilize data analytics to provide insights into media performance and ROI.

Work closely with clients to implement data-driven decision-making processes for continuous improvement.

Performance Measurement:

Develop and implement key performance indicators (KPIs) to measure the success of media transformation initiatives. Regularly assess and report on the performance of media strategies, making adjustments as needed.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in media planning, buying or a similar strategic advisory role.
• In-depth knowledge of media transformation strategies, digital media, and emerging technologies.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Ability to build strong client relationships and act as a trusted advisor.
• Proactive and adaptable to change in a dynamic consultancy environment.

If you are a strategic thinker with a passion for media transformation and a track record of successfully guiding clients through change, we invite you to apply for this exciting opportunity. Join our consultancy team and contribute to shaping the future of media strategies for our clients.