Media Planner

Company Description

Prachar Communications Pvt. Ltd. is one of the country's leading agencies based in Mumbai, offering a comprehensive suite of services for cross-platform marketing and advertising campaigns. Prachar has in-house capabilities including a digital media cell, post-production editing and recording studio, OOH advertising, award-winning creative team, and custom data research facility, making it the preferred agency for top brands in India.

Role Description

This is a full-time on-site role for an Assistant Media Planner at Prachar Communications Pvt. Ltd. The Assistant Media Planner will be responsible for media planning, media strategy development, utilizing analytical skills, effective communication, and exploring new media opportunities on a day-to-day basis.

Key Responsibilities:

- Develop and execute comprehensive media plans based on audience insights and market trends.

- Utilize BARC software for audience measurement and performance analysis.

- Collaborate with cross-functional teams, including sales, marketing, and creative, to align media strategies with overall campaign goals.

- Monitor and evaluate the effectiveness of media campaigns, providing recommendations for optimization.

- Conduct competitive analysis and market research to identify new opportunities for client campaigns.

- Prepare and present media proposals to clients, showcasing strategic insights and recommendations.

Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field.

Experience:

- 2-3 years of experience in media planning, preferably within an advertising agency.

- Proficiency in BARC software and other audience measurement tools (e.g., IRS/TGI).

Skills:

- Strong analytical skills with the ability to interpret data and derive actionable insights.

- Excellent communication, presentation, and interpersonal skills.

- Self-motivated with a proven track record of meeting targets.

Working Conditions:

- Full-time position based in Mumbai Vile Parle E

Application Process:

Interested candidates should submit their resume and a cover letter detailing their relevant experience to[Confidential Information]

Join us atPrachar Communicationsand be part of a team that shapes the future of media planning!

Job Type: Full-time

Pay: Up to 40,000.00 per month

Experience:

• BARC Software: 1 year (Required)

Location:

• Vile Parle East, Mumbai, Maharashtra (Required)

Work Mode: In person

Expected Start Date: 01/12/2024