We are seeking a skilled Media Planner with expertise in app performance marketing to join our dynamic marketing team. The ideal candidate will be responsible for developing, executing, and optimizing media plans that drive user acquisition and engagement for our mobile applications. This role requires a strong analytical mindset, creativity, and a passion for leveraging data to enhance app performance.
On any given day you might
- Work closely with third-party media partners to achieve optimal performance while securing the best negotiated rates.
- Evaluate data and performance metrics to ensure successful outcomes and the achievement of KPIs.
- Execute and manage campaigns across various channels, including social media, display, search, and mobile networks.
- Monitor, analyze, and report on campaign performance metrics, including CPI (Cost Per Install), ROAS (Return on Ad Spend), and user engagement rates.
- Continuously optimize campaigns based on performance data to maximize ROI and achieve acquisition targets.
- Work closely with creative teams to develop compelling ad content that resonates with target audiences.
- Manage and allocate budgets effectively across channels, ensuring efficient spending and tracking of campaign results.
- Design and implement A/B tests to refine messaging, targeting, and bidding strategies.
- Prepare regular performance reports for stakeholders, highlighting insights and recommendations for future campaigns.
The ideal person
- 3+ years of experience in media planning, with a focus on app performance marketing.
- Experience with Mobile Measurement Partners (MMPs) such as Appsflyer or Branch will be considered as an additional advantage.
- Having experience with Real Money Gaming (RMG) apps and investment apps will be considered as an additional advantage.
- Proficiency in analytics tools (e.g., Google Analytics, App Analytics platforms) and media buying platforms.
- Strong understanding of user acquisition strategies and mobile marketing best practices.
- Excellent analytical skills with a data-driven mindset.
- Creative thinker with strong communication and collaboration skills.
- Experience with programmatic advertising and social media marketing.
- Familiarity with A/B testing methodologies and performance optimization techniques.
