Media Measurement Analyst

Position Title

Media Measurement Analyst

Function/Group

Sales Strategy & Intelligence

Location

India

Shift Timing

11am to 8pm

Role Reports to

Sr. Manager

Remote/Hybrid/in-Office

Hybrid

ABOUT GENERAL MILLS

We make foodthe world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Hagen-Dazs, we've been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell.

How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate

us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. For more details check out http://www.generalmills.com

General Mills India Center (GIC) is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.

With our team of 1800+ professionals, we deliver superior value across the areas of Supply chain (SC) , Digital & Technology (D&T) Innovation, Technology & Quality (ITQ), Consumer and Market Intelligence (CMI), Sales Strategy & Intelligence (SSI) , Global Shared Services (GSS) , Finance Shared Services (FSS) and Human Resources Shared Services (HRSS).For more details check out https://www.generalmills.co.in

We advocate for advancing equity and inclusion to create more equitable workplaces and a better tomorrow.

JOB OVERVIEW

Function Overview

GIC Sales Strategy & Intelligence team partners with our global General Mills sales teams in providing them with analytical horsepower and enable business continuity so they can focus on core activities - Selling, driving distribution gains and optimizing merchandising plans to deliver sales volume targets. We enable customer, pricing & promotion strategies across the global markets through our focused capabilities of Sales Execution, Trade & Strategic Revenue Management and Category Management. Teams within function are aligned to the above focused capabilities for each of our markets and each team member specializes in domains of Advanced Analytics, Visual Insights & Planogramming.

We are a family of Data analysts, Business analysts and Business Consultants with diverse opinions, cultures and passions and are united by our desire to serve the world by making food people love. We apply the principles of analytics to everything we do, constantly experimenting to discover new ways to add value to our stakeholders, customers and team members.

For more details about the Function please visit this Link

Purpose of the role

Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Retailers through design and execution of customer-centric, local-level marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.

The role holder will be responsible to lead account-specific customer marketing projects as well as lead reporting practices for the Customer Marketing team. Key responsibilities for this role include analyzing multiple data sources to bring strategic thinking and strategies for our GMI brands forward and development of recaps and input into campaign/creative briefs, and customer facing sales impact summaries.

It requires interaction with customers, as well as internal Sales and OU teams, SRM team, and agencies. A unique aspect of this role is leading the process development of linking direct customer data analytics with forward-looking customer media optimizations to deliver results across multiple categories. The role provides exposure and learning in the areas of Commerce, Strategy, Reporting, External Partner Management, and Matrix Relationship Management.

KEY ACCOUNTABILITIES

Search, Media & Campaign Measurement Analysis (70% of time)

• Develop customer marketing recap presentations, with particular emphasis on direct customer data.
• Lead and participate in key customer and internal meetings.
• Foster strong working relationships with sales and marketing team members at both General Mills and our customers
• Manage internal score-carding and MM analysis on behalf of Customer team, ensuring accuracy in the data and business context.
• Validate ROAS/ ROI and spend calculations provided from external partners.
• Calculate total ROAS for a broader view.
• Media Campaign Recaps:-Create campaign recaps for customers summarizing our digital spends & analyzing the effectiveness-Analyzing key KPIs for media/spend tactics helping the team to evaluate performance against objectives.-Taking ownership of summarizing & providing the customer & brand team visibility for their customer digital spends & its performance.

Building Stakeholder Relationships (20% of time)

• Brand themselves as a SME on multiple fronts
• Understand client needs/ customer request and see the larger picture to enable holistic solutions.
• Ability to recommend and influence changes to process/procedures.
• Explore business development opportunities and transform into tangible results.
• Ability to communicate challenges in an assertive manner.
• Work through people and processes to accomplish superlative results.
• Articulate and comprehensive presentations to the audience.
• Strong partnership with agencies/media data vendors.

Continuous Improvement mindset to deliver Executional Excellence, and Project Management (10% of time)

• Ensure TAT is upheld via awareness on process requirements, meeting benchmark time estimates and through articulate expectation settings with the stakeholder.
• CI Mindset: develop and drive a lens of continuous improvement for the projects & process.
• Multitasking & ensuring timely communications & engagement with stakeholders.

MINIMUM QUALIFICATIONS

• Education - Full time graduation from an accredited university
• Minimum Degree Requirements: Bachelors
• Minimum years of related experience required: 3-6 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry, Data Modelling preferred History of collaboration with cross-functional teams

PREFERRED QUALIFICATIONS

• Preferred Degree Requirements: Masters
• Preferred Major Area of Study: Business Management, Digital Media Marketing, Retail, Digital Spend Analysis
• Preferred years of related experience: 5-8 years of relevant Business Reporting, Analytics & Visualization experience in CPG (or related) industry. Experience of working on Digital Media spend analysis, Campaign reviews, working with Ad agencies. Data Modelling preferred History of collaboration with cross-functional teams.