Media Manager

The Media Manager is responsible for FoxyMoron maintaining a leadership position in the market by contributing to:

Success of a set of assigned client accounts (leading to account renewals and upsells) by providing clutter-breaking media strategies and planning effective media campaigns

Acquisition of new client accounts by providing clutter-breaking strategy during pitches

Creation of innovative, creative solutions across media platforms

Smooth inter-department collaboration

Building of capable, independent, motivated teams

Role Responsibilities Deliverables

1. Strategic

Develop, execute, and optimize cutting-edge media campaigns from conception to launch

Review client briefs received decoded by Associate Managers and Sr. Executives

2. Communication Coordination

Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationship , understand client s strategic / growth plans and identify upsell opportunities

Daily communication with clients to provide updates and collect feedback

Ensure timely and prompt action (by the team) basis client feedback

Ensure timely and proactive response to client emails (by self and by team)

Review accuracy and completeness of information to be shared with account management teams

Coordinate with account management teams to ensure timely, accurate and complete delivery of client work 3. Account Management Execution

Brainstorm with relevant teams for client pitches and execution of briefs

Forecast, plan, and work towards achieving account growth objectives

Analysing, undertaking relevant research and interpreting data

Ensure ads are creative and displayed appropriately

Ongoing optimization efforts to meet campaign objectives, including daily management of campaign budgets, on-site conversion actions, bid management, negative keywords, website and category exclusions, ad creative, and landing page revisions based on performance targets and client objectives.

Provide ongoing actionable insights into campaign performance

Define, measure, and evaluate relevant paid media KPIs

Oversee and manage overall paid media budget

Conduct in-depth keyword and website research, ad grouping and audience targeting

Build out media buys for various ad platforms and oversee the day-to-day execution of paid media

Vendor management for outsourced work

Review vet presentations created (by the team) for client meetings, internal management meetings and case studies

Pitch new concepts to existing clients, based on specifically identified needs of the client

Ensure accurate referencing and industry benchmarking by the team. Maintain knowledge of industry best practices and new technologies

Industry benchmarking basis the competitor analysis process. Identify process improvements, new potential offerings and internal training needs basis the same

Work cross-departmentally to align campaign strategies and goals across the organization

Monitor costs and return on investment (ROI)

4. Reports

Ensure timely collection of data and inputs for the purpose of report creation

Review reports created for social media and brand analysis

5. Finance

Produce financial and media plans and forecasts along with the AM team when needed

Raise all financial paperwork to clients and review those raised by vendors

Calculate BCMA/Margins accurately

Review all financial trackers and update the Associate Account Director on the same. Provide necessary inputs and course correction where required. Ensure their creation at the pre-defined frequency

6. Team

Organize weekly team meetings to track work progress and provide feedback to the team as a whole

Organize regular one-on-one discussion (with team members) to provide and collect individual feedback

Hire capable, independent resources that can understand, communicate and execute client briefs accurately

Create a team culture of research and self-development

Build more capable teams by mentoring and guiding them to find solutions proactively on the client-side as well as internally

Work with the LD team to structure training programs that directly impact work quality along with specific competencies Core Competencies

1. Business Financial Acumen

Fluency in comprehending and maintaining financial data

2. Leadership Team Management

Keep team members motivated at all times

Provide appropriate level of feedback concerning team progress (via performance reviews and on the job feedback)

Train and motivate the team

3. Industry Knowledge

Update self and the team on the latest industry trends

4. Customer Focus

Inside out knowledge of client business

Timely resolution of client escalations / feedback

5. Planning Organizing

Tactfully prioritise tasks and projects to manage work across brands

Deliver quality work within deadlines with the available resources

Keen eye for detail 6. Communication

Excellent written and verbal skills

Ability to clearly articulate complex ideas and strategies to clients and the team

Ability to sell work and ideas, and respond positively to feedback

Desired Qualifications Experience

1. UG - Any Graduate - Any Specialization OR PG - Any PG Course Any Specialization; Post Graduation Not Mandatory. 2. Candidates with 3+ years of work experience can apply. Prior experience in Paid Media and Buying will be preferred

3. Prior team management experience preferred

4. Proven demonstrable experience of being able to work under pressure and multi-task. Should be comfortable with handling pressure since the role demands it