1. Planning, executing, and optimising conversion campaigns across
Facebook and Google properties.
2. Continuously monitoring campaign performance and implementing
optimisations to maximise scale, ensuring that KPIs and objectives
are met both short and long term.
3. Managing and distributing budgets effectively to consistently meet
client expectations
4. Compile and analyse daily data in Sheets to find insights on whats
working and whats not working
5. Identifying multiple buyer personas and conducting audience
research based on these personas
6. Analysing drops in performance, finding the root cause of these
drops, and coming up with all the possible solutions to solve the
problem
7. Realising patterns from daily data and finding opportunities to
further improve campaign performance, i.e., increase scale and
decrease CPAs and CPLs
8. Ideate and regularly test new ad copies, creatives, audiences and
campaigns
9. Work closely with content, creative and web development teams to
ensure impeccable ad copies, ad video scripts, landing pages by
relaying clear requirements that are data-driven
What do we look for in an ideal candidate
1. 6 months of experience running conversion campaigns across Facebook,
Instagram, Google and YouTube at six or seven figure budgets
2. Excellent prioritisation and project management skills
3. Access to a stable and fast internet connection
Skills and personal qualities you MUST have:
1. You have next-level Analytical Skills combined with a love for analysing raw
data - and to be able to convert the raw data into actionable insights
2. You are a self-starter with a go-getter attitude
3. You are a great trouble-shooter, with the drive to resolve new problems on
your own
4. You are resourceful and creative, able to ideate or recognise
potential media buying opportunities.
5. You have great written and spoken communication skills
6. You are a team player, but able to work on your own when necessary
7. You are proactive instead of reactive, and like to respond over any
communication channel on time
8. You are always available for calls and maintain punctuality
