JOB DESCRIPTION FOR MEDIA BUYERA
Media Buyer in the iGaming industry is responsible for purchasing advertising space across various digital and offline channels to promote the company's products or services. Their primary goal is to optimize ad spend, ensuring that the company achieves the highest possible return on investment (ROI) from its marketing budget.
- Media Planning and Strategy:
- Develop and implement media buying strategies that align with the company's marketing goals.
- Identify target audiences and select appropriate media platforms (online and offline) to reach them.
- Coordinate with the marketing team to create cohesive campaigns.
- Budget Management:
- Allocate and manage the media budget effectively.
- Negotiate ad pricing with vendors and media outlets to get the best deals.
- Monitor and adjust spending based on campaign performance.
- Campaign Execution and Optimization:
- Purchase media space across various channels, including online (PPC, social media, programmatic, etc.)
- Track and analyze the performance of media campaigns using analytics tools.
- Optimize campaigns in real-time to maximize ROI.
- Vendor and Relationship Management:
- Establish and maintain relationships with media vendors, publishers, and platforms.
- Stay updated on the latest trends and innovations in media buying and the iGaming industry.
- Compliance and Regulatory Awareness:
- Ensure that all media purchases comply with regional and international advertising regulations, particularly those specific to the iGaming industry.
- Understand and adhere to platform-specific advertising guidelines (e.g., Google Ads, Facebook Ads) that apply to iGaming.
- Essential Skills and Qualifications:
- Industry Knowledge:
- iGaming Expertise: Knowledge of the iGaming industry, including understanding the target audience, competition, and market dynamics.
- Regulatory Compliance: Familiarity with the advertising regulations and compliance requirements in different jurisdictions related to gambling and gaming.
- Technical Skills:
- Digital Marketing Tools: Proficiency with media buying platforms (e.g., Google Ads, Facebook Ads, programmatic ad platforms) and analytics tools (e.g., Google Analytics).
- Negotiation and Communication:
- Ability to negotiate effectively with vendors to secure favorable terms.
- Strong communication skills to collaborate with internal teams and external partners.
- Project Management:
- Ability to manage multiple campaigns simultaneously, ensuring timely delivery and execution.
- Strong organizational skills to handle budgeting, scheduling, and resource allocation.
- Creativity and Innovation:
- Ability to think creatively about new media opportunities and innovative ways to reach the target audience.
- Willingness to experiment with new platforms and strategies to improve campaign performance.
- Challenges in iGaming:
- Ad Restrictions: Many platforms have strict rules regarding gambling ads, so the Media Buyer must be adept at navigating these restrictions.
- Market Saturation: The iGaming market is highly competitive, so standing out with effective media buying strategies is crucial.
- Regulatory Environment: Keeping up with the constantly evolving regulatory landscape in various jurisdictions is essential to avoid legal issues.
- Ideal Candidate Profile:
- Experience: Preferably someone with a few years of experience in media buying, specifically within the iGaming or a similar highly regulated industry.
- Certifications: Relevant certifications in digital marketing, PPC, or media buying can be a plus.
- Adaptability: The ability to quickly adapt to changes in regulations, market conditions, and emerging media platforms.
- Technical Skills: Test their knowledge of media buying tools, data analysis, and campaign optimization techniques.
- Industry Knowledge: Assess their understanding of the iGaming industry, its challenges, and how they plan to overcome them.
- Problem-Solving: Pose hypothetical scenarios to see how they would handle specific challenges, such as ad restrictions or budget limitations.
Understanding these aspects will help you identify and attract the right candidates for the Media Buyer role in your iGaming company.
Job Type: Permanent
Schedule:
Supplemental Pay:
Yearly bonus
Experience:
- total work: 2 years (Preferred)
Work Location: In person
