Launch Campaigns: Execute and launch 100 ad campaigns daily across Facebook and Google Ads platforms, ensuring alignment with client goals and KPIs.
Monitor Performance: Continuously monitor the performance of active campaigns, making real-time adjustments as necessary to optimize for desired outcomes (e.g., CPC, CPA, ROAS).
Budget Management: Allocate and manage daily and monthly ad budgets effectively to maximize return on ad spend (ROAS).
Optimization:
Daily Optimization: Optimize 75-100 existing campaigns per day by adjusting bids, refreshing ad creatives, and updating targeting parameters to improve performance.
A/B Testing: Conduct regular A/B tests on ad copy, creatives, and landing pages to identify and implement winning strategies.
Audience Segmentation: Develop and refine audience segments for better targeting and personalization of ad campaigns.
Reporting and Analysis:
Performance Reports: Generate detailed performance reports on a daily, weekly, and monthly basis to track key metrics and identify trends.
Insights and Recommendations: Analyze data to provide actionable insights and strategic recommendations for improving campaign performance.
Client Reporting: Prepare and present comprehensive reports to clients, highlighting campaign performance, insights, and future strategies.
Ad Operations:
Tool Proficiency: Utilize various ad management tools and platforms (e.g., Facebook Ads Manager, Google Ads, Google Analytics) for campaign setup, tracking, and optimization.
Compliance: Ensure all campaigns comply with platform policies and guidelines to avoid any disruptions or account suspensions.
Collaboration: Work closely with the creative team to develop compelling ad creatives and messaging that resonate with target audiences.
