Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience with marketing analytics, return on investment, and statistical analysis.
- Experience translating quantitative data into insights.
- Experience with SQL or scripts, building Data models or analytic dashboards to pull insights from data sets.
Preferred qualifications:
- Master's degree in Analytics or equivalent practical experience.
- 5 years of experience with media mix modeling, A/B testing, marketing analytics, and analytics integrations.
- Ability to collaborate as part of a team.
- Ability to work in a fast-paced environment with excellent time-management skills.
About the job
In this role, you will provide a clear sense of return on investment to businesses and will work to understand customer business objectives and solve measurement problems that advance measurement maturity across Google's product suite. You will be responsible for helping customers navigate increasing measurement ambiguity through a command of trends around privacy, conversion analytics, and attribution practices.
Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you'll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Develop an understanding of client needs basis their MOs/CBOs, measurement objectives and provide optimal measurement strategy, and define KPIs based on eligibility criteria.
- Design and execute measurement studies (e.g., Conversion Lift, Brand Lift Study, Experiments, etc.) for clients.
- Analyze attribute lift across channels to inform the right channel strategy.
- Partner with Account Executives (AE) and Product Specialists (PSA) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions.
