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Aptita

Martech

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Job Description

About the Company:

We are seeking someone with the skill to lead a team through the ambiguity that comes in our business and the passion to rollout our Data and Martech partnership program in India. You will have a passion for relationship building and a strong ability to connect parties across the partner eco-system to uncover, identify and assist in identifying long-term Partner opportunities and agreements, with experience in Partner and co-selling success, servicing both the growth/sales organization as well as the partner marketing organization.

About the Role:

  • Execute an ecosystem strategy for adding and growing key data partners to power GroupM's data products and Martech Services & Solutions. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
  • Maintain positive relationships with existing data & martech partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger transformation strategy
  • Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
  • Execute high-impact marketing programs around new data & martech partner initiatives to enhance positioning
  • Assist with high profile client and new business initiatives relating to specific client data acquisition and technology requirements
  • Operate as an expert in the data / martech ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, Martech players and WPP companies
  • Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
  • Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

Qualifications:

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Equal Opportunity Statement:

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More Info

Industry:Other

Function:Marketing

Job Type:Permanent Job

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Date Posted: 20/10/2024

Job ID: 97014503

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