As a Marketplace PPC Specialist, you will play a pivotal role in driving online sales and maximizing return on investment (ROI) on various marketplace platforms. You will be responsible for developing and executing effective Pay-Per-Click (PPC) advertising strategies to increase brand visibility, attract qualified traffic, and ultimately boost conversions.
Key Responsibilities:
Strategy and Planning:
- Develop and implement comprehensive PPC strategies aligned with overall business goals.
- Conduct market research and competitor analysis to identify opportunities and optimize campaigns.
- Create detailed PPC roadmaps and timelines to ensure efficient execution.
Client Handling:
- Manage client relationships and provide exceptional customer service.
- Understand client needs and objectives to develop tailored PPC solutions.
- Communicate campaign performance and provide recommendations for improvement.
PPC Campaign Management:
- Develop and implement comprehensive PPC campaigns across major marketplace platforms (e.g., Amazon, Flipkart, Myntra, Walmart).
- Conduct keyword research, competitor analysis, and bid optimization to achieve optimal performance.
- Monitor and analyze campaign metrics (e.g., clicks, impressions, conversions, cost per acquisition) to identify areas for improvement.
- Optimize landing pages and product listings to enhance user experience and increase conversion rates.
Reporting and Analysis:
- Generate detailed reports on PPC campaign performance to provide insights and recommendations.
- Utilize data analytics tools to identify trends, optimize campaigns, and measure ROI.
Qualifications:
- Bachelor's degree.
- Minimum of 2-3 years of experience in PPC advertising, preferably on marketplace platforms.
- Strong understanding of PPC concepts, including keyword research, bid management, and campaign optimization.
- Proficiency in using PPC management tools (e.g., Amazon Seller Central, Amazon Pi, Flipkart Seller Hub, Walmart Seller Center).
- Excellent analytical skills and ability to interpret data to make informed decisions.
- Strong attention to detail and organizational skills.
- Ability to work independently and as part of a team.
- Excellent communication and interpersonal skills to effectively interact with clients and team members.
