- SEO (Search Engine Optimization):
- Develop and execute effective SEO strategies to increase website visibility and organic traffic.
- Perform keyword research and analysis to optimize content for search engines.
- Monitor and report on website performance using SEO tools.
- SMO (Social Media Optimization):
- Create and manage engaging content for social media platforms to enhance brand awareness.
- Develop and implement social media strategies to drive audience engagement and growth.
- Monitor and analyze social media metrics to optimize campaigns.
- Google AdWords:
- Plan and execute Google AdWords campaigns to drive targeted traffic and conversions.
- Conduct keyword research, ad copywriting, and optimize campaigns for maximum ROI.
- Monitor and analyze campaign performance, making data-driven adjustments as needed.
- Social Media Marketing:
- Develop and implement comprehensive social media marketing strategies aligned with business goals.
- Manage social media advertising campaigns on platforms like Facebook, Instagram, Twitter, etc.
- Create and curate content, including visuals and videos, for social media channels.
Qualifications:
- Proven experience in SEO, SMO, Google AdWords, and social media marketing.
- Familiarity with industry-standard SEO tools and analytics platforms.
- Strong understanding of social media trends and best practices.
- Excellent analytical and problem-solving skills.
- Creative mindset with the ability to develop engaging content.
- Effective communication and interpersonal skills.
Education and Experience:
- Bachelor's degree in Marketing, Business, or a related field.
- years of experience in digital marketing with a focus on SEO, SMO, Google AdWords, and social media.
