Overview:
We are seeking an Amazon and Flipkart PPC Specialist who will be crucial in optimising our Amazon PPC and digital advertising efforts.
Roles & Responsibilities:
- Develop, execute, and optimize Amazon/Flipkart Ads campaigns to drive traffic and increase sales.
- Architect and deploy performance marketing strategies focusing on sales acceleration and campaign success.
- Craft and execute a performance marketing strategy that aligns with our business goals, focusing on maximizing the efficiency and scalability of our e-commerce store.
- Maintain ROAS / ACOS as per team goal.
- Plan, execute, and optimize paid campaigns to drive conversion.
- Managing budgets and campaigns across all digital channels.
- Monitor, analyze, and report on campaign performance, making data-driven adjustments to achieve KPIs.
- To prepare regular reports detailing campaign performance, including key metrics like impressions, clicks, conversions, and CPA, ACOS and more.
- Stay up-to-date with Amazon.com policies, algorithms, and best practices to maintain a competitive edge.
- Ensure compliance with Amazon advertising policies and guidelines.
Desired Candidate Profile:
- Minimum 3+ years of experience in Marketplace listing management and marketplace performance marketing.
- Bachelor's degree in Marketing, Advertising, Business, or a related field.
- Hands-on experience managing Amazon Ads campaigns, Flipkart ads, Blinkit/Meesho/Bigbasket/Other marketplaces
- Proven track record of scaling online eCommerce businesses.
- Good communication and collaboration abilities.
- Creative thinking and problem-solving abilities.
