We re looking for a B2B Marketing Specialist to work within the Gartner Global Marketing Team, supporting marketing efforts for aligned sales regions as well as global marketing initiatives. The Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Global Technology Sales (GTS) Marketing in alignment with a Marketing Director in the US.
What you will do:
Execute marketing activities to drive customer acquisition and cross-sell through integrated marketing campaigns, sales enablement materials, social media engagement and campaign reporting and analysis.
Develop compelling and concise content for our lead generation campaigns across various channels including website, email, social media etc.
Manage email marketing campaign execution by writing content, creating campaign tracking and partnering with our email deployment team.
Write and optimize public-facing website content with a strong understanding of SEO.
Support marketing collateral creation and create effective sales enablement materials to improve sales teams ability to authentically engage with segments.
Build a strong relationship with regional sales teams to support and enable pipeline generation and progression.
Collaborate across business lines and with colleagues in India and the United States to identify, leverage and integrate marketing ideas and activities.
Review marketing performance using metrics and analytics: pulling and compiling reports from dashboards; making recommendations from analysis and adapting marketing plans to incorporate best practices
Coordinate with marketing partners (Centres of Excellence) across the larger marketing organization to develop marketing assets, digital marketing campaigns, etc.
What You Will Need:
BS/BA required in Marketing or related field preferred.
A minimum of 2-3 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology
Proven experience supporting the development of successful integrated marketing or demand generation programs.
Project management, communication, analytical and interpersonal skills
Ability to define problems, collect data, establish facts, and draw valid conclusions.
An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products.
Strong analytical and communications skills
This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan.
Ability to be flexible and work effectively in collaborative fast-paced, fast-changing environments.
Proficient with MS Office (Excel and PowerPoint)
Self-starter with the ability to work independently
Ability to work effectively and collaboratively within a global & local marketing team
Strong relationship builder
Passion for modern & digital marketing
Strong Content Marketer
Proactive and innovative
Systems experience (Beneficial but not required):
What you will get:
Competitive salary, generous paid time off policy, charity match program, Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP) and more!
Collaborative, team-oriented culture that embraces diversity
Professional development and unlimited growth opportunities
